Organising and managing business activities and physical assets to provide improved services to clients, particularly in transport and logistics, including: demand and capacity planning, signage and passenger information, traffic control, congestion management and road pricing, access agreements, performance regimes, standards and regulation, timetabling, and operational safety and incident management. More generally, improving the efficiency of the business as usual activities and ensuring that the expertise, interests and commitment of the user/operator are fully represented from the outset of any project or programme.